The bounce rate represents the percentage of visitors who enter the site and bounce (leave the site), rather than continue viewing other pages within the site.
A bounce occurs when a web site visitor only views a single page on a website, that is, the visitor leaves a site without visiting any other pages before a specified session-timeout occurs.
There is no industry standard minimum or maximum time by which a visitor must leave in order for a bounce to occur. Rather, this is determined by the session timeout of the analytics tracking software.
Giving people a little more to read when on your website might make a difference.
On your main page it is important to add some text.
Add text (which includes keywords) below the main page image telling more about the painting; why you painted it, what inspired you, where it is located, what the day was like.
Tell a story! Engage your audience!
Tell the story in a couple of short paragraphs to help them personally connect with you and the painting. This is also good for the search engines!
If you created a blog post about the main page image, add a link to that specific blog post.
Get the url of the blog post
Add the url to Main Page
If you sent out a newsletter announcing the new painting, link to your archived newsletter:
Add descriptive text to each paintings. This is good content for your visitors as well as for Search Engines.
Add all this in a few short sentences, written naturally.
Linking to other blog posts and portfolio images within your website is called [Internal linking].
When people see linked text it is enticing. They will usually click on it, out of curiosity, to see where it takes them.
Also see this article:
How to Lower Your Site's Bounce Rate
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