Bounce Rate Defined

The bounce rate represents the percentage of visitors who enter the site and bounce (leave the site), rather than continue viewing other pages within the site.

A bounce occurs when a web site visitor only views a single page on a website, that is, the visitor leaves a site without visiting any other pages before a specified session-timeout occurs. 

There is no industry standard minimum or maximum time by which a visitor must leave in order for a bounce to occur. Rather, this is determined by the session timeout of the analytics tracking software.

How to Decrease Bounce Rate

Giving people a little more to read when on your website might make a difference.

On your main page it is important to add some text. 

Add text (which includes keywords) below the main page image telling more about the painting; why you painted it, what inspired you, where it is located, what the day was like. 

Tell a story! Engage your audience!
Tell the story in a couple of short paragraphs to help them personally connect with you and the painting. This is also good for the search engines!

If you created a blog post about the main page image, add a link to that specific blog post.

Get the url of the blog post

• from your live website (not control panel)
• click on Blog
• click on the title of the blog post
• copy the url from the  browser address bar

Add the url to Main Page

• FASO account control panel
• click on Your Sites Home Page (left column)
• Enter some text such as Click here for more info
• Select/highlight your text 
• click the Insert/edit Link icon (in small toolbar above the text box - looks like a chain link)
• A new window pops up
• paste (Ctrl/V) the url/web address in the Link URL field
• click Insert
• click Save Changes

See FAQ:
How do I add a live, clickable link to some text?

If you sent out a newsletter announcing the new painting, link to your archived newsletter:

• from your public website (not your control panel)
• go to this url: yourdomainname.com/email-newsletters
  (or simply click on Email Newsletter in your navigation bar)
• click on Read Past Issues, this url: yourdomainname.com/newsletter-archive
• click on the newsletter title you wish to link to
• copy the url from the browser address bar
• follow instructions above to create the linked text on Main Page

Add descriptive text to each paintings. This is good content for your visitors as well as for Search Engines.

• add what inspired you to paint the image
• add a little about the image
• name the location
• add anything else that people might use when searching for this image

Add all this in a few short sentences, written naturally.

Linking to other blog posts and portfolio images within your website is called [Internal linking].

When people see linked text it is enticing. They will usually click on it, out of curiosity, to see where it takes them.

Also see this article:
How to Lower Your Site's Bounce Rate

01182018