The general consensus is that it depends on who you are and who you’re sending to. There are a great many variables at play in determining the best time to send out your newsletter. There is no one right answer.
You can easily do a search for
Following are a few choice articles that we found doing a search. We have included a bit of the article content as well.
Stick with your Tuesday sends for informative emails or educational newsletters. Studies have found we experience the most professional and emotional stress on Tuesdays, when the “reality of work” sets in. And so, people tend to avoid making actionable decisions early in the week.
On the other hand, if your email has an impetus to act, shift your schedule to send on Friday. The weekend is when people finally have enough time to sit down and read their messages. So, they tend to read emails more thoroughly. And, the weekend sees the lowest volume of messages stock into the inbox, so you have less competition.
So that’s the advice. Now ignore it.
Okay, don’t completely ignore it. But don’t be led blindly. The research gives you a really great starting point, but you still need to test. Figure out what works in your market, for your recipients.
And think about how people are consuming your message. Traditional best time to send emails” statistics are being thrown to the wind as user habits shift across devices.
These general email send time tips are widely accepted by the email marketing community. They are great when you’re starting off, but ...
It’s usually better to send out your email campaigns during the daytime.
That’s the Advice. Now Ignore it.
The tips above are considered general best practice advice for email marketing. However, there are many, many, situations which quickly challenge the classical suggestions above.
Send midmorning during the work week…
…unless you know something about your audience, which you really should. In which case, the previous point is probably wrong.
Talking email marketing strategy can be a bit like talking religion or politics at a party. Everyone has their own (very strong) opinions about what does — or does not — work.
The fact is, your industry, your business, and your audience have unique demands and desires. You’ve got to test (and test, and test) what works in your world, and then test some more.
If you wish to schedule your newsletter for a specific date, see this FASO FAQ: Schedule Newsletter for Future Sending Date
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