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Double Opt-In ~ How it Works ~ Exceptions

Email newsletter subscribers sign up & then click a link to opt-in

A) WHAT is Double Opt-In?

Email marketing is one of the best ways to engage your site visitors and convert them to subscribers and potential collectors.  However, before they can receive your Newsletter emails, they subscribe by using the Double Opt-In method.

Double Opt-In is a safety catch requiring subscribers to click a link to confirm their wish to join your email list. This keeps bogus emails and spam-trap addresses off your list.


When you add just 1 subscriber, a double opt-in link will not be sent - that is, when you add a subscriber this way:

  • From your FASO Control Panel:
  • Click Newsletter dragonfly icon (upper row)
  • Click Subscribers (in blue, left column)
  • Click Add Subscribers (green button)
  • Select Add a Subscriber

However, when you import subscribers in bulk/as a batch, the Double Opt-In is recommended to safely and easily collect email addresses.

B) WHY - It's About Spam (& not the tasty kind)

Spam has become a huge destructive issue. Laws and penalties attempt to curb it.

Though it's inconvenient, Double Opt-In is the modern response to this malicious threat. It helps safeguard a user's email by proactively blocking sinister software. 

You can learn more about our founder Clint Watson’s true story experience in this blog post: Enhance Your Email Art Marketing with Double Opt-In.

The Double Opt-In method is automatically enabled on all FASO accounts.

The Back Story

We've had issues in the past with clients not knowing what they were doing, then getting them and us into big trouble by importing large groups of old email addresses that contained dangerous spam-trap addresses. This jeopardizes the reliability of delivered emails for everyone on the FASO system. So we are protecting all of you (and ourselves) by instituting this default.

News alert! 

All of that said, you can now ask us to disable it. Just Ask our Support Team.
Once you meet the requirements, we'll take care of the rest.
See D) below for details.

C) HOW Double Opt-In Works

When someone subscribes to your email newsletter, they are opting-in to your list, giving you permission to email them.

Double Opt-in is turned on by default on all FASO accounts. 

It's a two-step process:

  • Step 1
    An interested subscriber submits the online signup form from your FASO site.
  • Step 2
    Said subscriber receives a confirmation email with a link they have to click, confirming they want emails from you.

Then and only then, they're added to your newsletter subscriber list.  

NOTE:  The opt-in email will come from [email protected] with your newsletter name in the "From" field.

Opt-In Pending

Cannot Re-send Opt-In Confirmation Email

There is no way to re-send the opt-in email to pending subscribers. (If there were, FASO would take the chance of someone repeatedly sending it and being labeled as spam; maybe  that person had changed their mind or someone else tried to sign them up for the newsletter.)

You aren't able to see the full opt-in pending email addresses. If there were, what's to stop someone from just adding names to their list?

These safeguards are put in place to protect the subscriber and ultimately, you the artist as well as FASO.

If this is a concern for you, you can add text to your subscriber sign-up form informing your potential subscribers about the Double Opt-In. Let them know how important it is to open the confirmation email and click the link to confirm their subscription.

Edit Content on your Subscribe Page - List Name and Signup Form

D) Exceptions for Batch Imports:

(You can opt out of the double opt-in)

You may request an exception and have us disable this by opening a support ticket.


1. You must certify that all email addresses on any list you import have been collected within the last 60 days.

2. Alternatively to #1, if your list is exported from another email service provider, you must certify that an email was sent to everyone on the list from that other provider within the past 60 days and was exported within the past 60 days.

3. All email address recipients on the list must have explicitly asked to be on your list to receive marketing newsletters from you.  (You can't just add your friends' email addresses without explicit permission. This is not just us talking; it's the law.)

4. You must certify in a ticket that you agree to all these terms, will adhere to all these terms, and will not break any of these terms.


If all the above is met, we can disable the requirement for Double-Opt-In.

Important to Know:

  • Violation of any of these terms will result in immediate suspension of your ability to send email newsletters and immediate reinstatement of the Double Opt-In.

  • If, after you send a newsletter, an ISP (Internet Service Provider) indicates a high spam complaint rate or informs us an email address you uploaded to your subscriber list contains a known spam-trap, your email newsletter sending ability will be immediately revoked.  


ISPs turn valid email addresses into spam-traps if a subscriber abandons an email address. This is why all email addresses must have been collected within the past 60 days; older than that and they could have be spam-traps. 😱 

(Anti-spam laws do not mess around!)

Updated 05132020 jyc (original 10082019 pm)

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