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Last Engagement Time for Newsletter Subscribers - Explained

We track when your email newsletter subscribers:

  • open a newsletter
  • click on a link in a newsletter

The last_engagement_time means the last time a subscriber did either of those 2 things.

We started tracking this data in November 2013 so it won't go back further than that.

It's not a perfect system and doesn't capture every single data point, but it will give you an idea of who is engaging with your newsletter and who may not be.

Last engagement time info only shows if you have enabled Double Opt-In on your newsletter.

To see last_engagement_time:

  • login to FASO account Control Panel
  • click dragonfly / Newsletter icon (upper row)
  • click to login to the newsletter system
  • click Subscribers

You'll see something like this:

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