If you recently added new subscribers, be aware that there is a lag time before they will be added to Cakemail, our newsletter provider's database.

If you wish to send a newsletter soon after adding new subscribers you can perform a synch to better ensure that the newsletter is sent to all subscribers.

• from FASO account
• click Newsletter icon (upper row)
• click Subscribers (left column)
• click View inactive subscribers (upper right - below Active Subscribers)
• click Advanced List Maintenance Functions
• click Click here to resync your mailing list

You can also click on See what active FASO Addresses are not active on Cakemail. Scroll to the bottom to see any emails that are not active on Cakemail meaning they will not receive your newsletter.

If one of your subscribers informs you that they are not receiving your newsletter, your newsletter was sent to the email address shown in your subscriber list unless their email address is listed in one of the following sections:

• Inactive
• Malformed
• Unsubscribed
• Deleted
• Spam Reports

To access the above screen:

• from FASO account
• click Newsletter icon (upper row)
• click Subscribers (left column)
• click View inactive subscribers (upper right - below Active Subscribers)

Their spam filter settings on their computer or device may also be a cause of the issue.

Some email providers have a filter setting that automatically junks HTML emails with images. This would include your newsletter as it is HTML (which it must be in order to include formatting and images).

Unfortunately there aren't any changes you can make on your end to prevent your newsletter being classified as spam for certain subscribers.

Options

You may want to consider sending a personal follow up email (not a newsletter) to those who say they did not receive your newsletter and ask them to check their spam folder.

If they find your newsletter in their Spam Folder, they can mark it as Not Spam. Future newsletters should then be received in their In-Box.

Your subscribers can also Whitelist your email address by adding your email to their list of Contacts.

The nature of email is that it is not always consistent nor 100% reliable, hence not as dependable as we all would like to believe. Many times if and how a newsletter is received depends on variables that you, the sender, has no control over.

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