Please see the following free BoldBrush Atelier - Available Videos.
There are multiple ways to access them from your FASO control panel. Here is just one of the ways.
- log into your FASO control panel
- click on Marketing icon (upper row)
- click on Watch Marketing Videos
- you will see the following videos - among many other helpful marketing videos
(use the Find Command to search for Instagram which will pull up all articles related to Instagram. Command+F on a Mac. Ctrl+F on a PC)- How to Set Up Your Instagram Page to Grow Your Art Sales - August 18th, 2021 by Dave Geada
- The Basics of Growing Your Art Sales with Instagram and FASO by Dave Geada
- How to Grow Your Instagram Account with Hashtags - April 7th, 2021 by Dave Geada
- Instagram Marketing Strategies and Tactics for Visual Artists - January 27th, 2021 by Dave Geada
- How to Attract and Engage a Quality Audience on Facebook and Instagram Through Storytelling by Dave Geada
- How to Grow Your Newsletter Subscriber List on Facebook and Instagram by Dave Geada
You can also check out this informative article, published in FineArtViews on 8/31/2019:
The Ultimate Guide to Marketing Your Art on Instagram by Clint Watson.
Following are suggestions for getting the most out of Instagram.
Use Hashtags
Hashtags (added to the 'Write a caption...' field) are one of Instagram's main features and help increase the visibility of your posts.
Hashtags are single words or phrases combined into one word.
These tags categorize your photo, allowing other people to find your image when they're looking at that topic.
When you add a hashtag, your image will appear on a page with other images using the same hashtag. People who follow those hashtags will see your image.
You might get followers, likes, and comments from this visibility.
The maximum number allowed is 30.
Hashtag examples:
- #art
- #selfportraits
- #stilllife
- #stilllifes
- #stilllifeinoil
- #landscapes
- #abstractart
- #mixedmedia
- #paintings
- #fineart
- #artwork
- #portraits
- #oilpaintings
- #impressionism
- #watercolorpainting
- #landscapepainting
- #workinprogress
- #pleinairpainting
Here is what a post looks like with the hashtags added:
#boldbrush
We recommend that you include the BoldBrush hashtag: #boldbrush
You can go to the #boldbrush channel and look at the top posts. You can easily see artists who are making the most out of using instagram!
Engagement
A good way to encourage engagement is to follow, like and comment on other's posts. If someone comments on your images, be sure to reply. Instagram uses algorithms so the more engagement on a post, the more visibility it will get.
Stories
In addition to adding images to your Instagram feed, you can also add stories. Stories can be photos or videos and they appear for 24 hours. Click the camera icon in the top left of Instagram. You will see options to select or take a photo, record a video, go live, etc.
Here is a great article we found (by doing a google search) that explains more in depth about Instagram stories:
From Instagram Marketing:
Instagram Stories: The Complete Guide to Using Stories
Videos
While photos are still the more common format on Instagram, Instagram video is gaining a lot of traction… And not just in terms of popularity.
Engagement numbers for videos are growing at a faster rate than photos.
Video gives you the ability to share complex, in-depth stories that can’t be conveyed in a single image.
WIP Photos
In order to generate more interest in your work on Instagram, people like to see Work In Progress photos. They like to see the artist at work and photos of things that inspire the artist. In other words, they are interested in your story and your life as an artist.
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