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Bounce Rate

Bounce Rate Defined

The bounce rate represents the percentage of visitors who enter the site and bounce (leave the site), rather than continue viewing other pages within the site.

A bounce occurs when a web site visitor only views a single page on a website, that is, the visitor leaves a site without visiting any other pages before a specified session-timeout occurs. 

There is no industry standard minimum or maximum time by which a visitor must leave in order for a bounce to occur. Rather, this is determined by the session timeout of the analytics tracking software.

How to Decrease Bounce Rate

Giving people a little more to read when on your website might make a difference.

On your main page it is important to add some text. 

Add text (which includes keywords) below the main page image telling more about the painting; why you painted it, what inspired you, where it is located, what the day was like. 

Tell a story! Engage your audience!
Tell the story in a couple of short paragraphs to help them personally connect with you and the painting. This is also good for the search engines!

If you created a blog post about the main page image, add a link to that specific blog post.

Get the url of the blog post

  • from your live website (not control panel)
  • click on Blog
  • click on the title of the blog post
  • copy the url from the  browser address bar

Add the url to Main Page

  • FASO account control panel
  • click on Your Sites Home Page (left column)
  • Enter some text such as Click here for more info
  • Select/highlight your text 
  • click the Insert/edit Link icon (in small toolbar above the text box - looks like a chain link)
  • A new window pops up
  • paste (Ctrl/V) the url/web address in the Link URL field
  • click Insert
  • click Save Changes

See FAQ:
How do I add a live, clickable link to some text?

If you sent out a newsletter announcing the new painting, link to your archived newsletter:

  • from your public website (not your control panel)
  • go to this url: yourdomainname.com/email-newsletters
    (or simply click on Email Newsletter in your navigation bar)
  • click on Read Past Issues, this url: yourdomainname.com/newsletter-archive
  • click on the newsletter title you wish to link to
  • copy the url from the browser address bar
  • follow instructions above to create the linked text on Main Page

Add descriptive text to each paintings. This is good content for your visitors as well as for Search Engines.

  • add what inspired you to paint the image
  • add a little about the image
  • name the location
  • add anything else that people might use when searching for this image

Add all this in a few short sentences, written naturally.

Linking to other blog posts and portfolio images within your website is called [Internal linking].

When people see linked text it is enticing. They will usually click on it, out of curiosity, to see where it takes them.

Also see this article:
How to Lower Your Site's Bounce Rate


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