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Double Opt-In ~ How it Works ~ Exceptions

Email newsletter subscribers sign up & then click a link to opt-in

Click here for the article Single Opt-In vs. Double Opt-In
by FASO Founder/CEO Clint Watson

What is Double Opt-In?

Double Opt-In is a safety catch requiring subscribers to click a link to confirm their wish to join your email list. This keeps bogus emails and spam-trap addresses off your list.

Spam has become a huge destructive force in the world of technology. Laws and penalties attempt to curb it.

Though it's inconvenient, Double Opt-In is a modern response to this malicious threat. It helps safeguard a user's email by proactively blocking sinister software. 

You can learn more about our founder Clint Watson’s true story experience in this blog post: Enhance Your Email Art Marketing with Double Opt-In.

The Back Story

We've had issues in the past with clients not knowing what they were doing, then getting them and us into big trouble by importing large groups of old email addresses that contained dangerous spam-trap addresses. This jeopardizes the reliability of delivered emails for everyone on the FASO system. So we are protecting all of you (and ourselves) by instituting this default.

How Double Opt-In Works

When someone subscribes to your email newsletter, they are opting-in to your list, giving you permission to email them.

The Double Opt-In method is automatically enabled on all FASO accounts.

It's a two-step process:

  • Step 1
    An interested subscriber submits info in the online signup form on your FASO site.
  • Step 2
    Said subscriber receives a confirmation email with a link they have to click, confirming they want emails from you.

Then and only then, are they added to your newsletter subscriber list.  

NOTE:  The opt-in email will come from [email protected] with your newsletter name in the "From" field.


Opt-In Confirmation Email

There is no way to re-send the opt-in email to pending subscribers.

If there were, FASO would take the chance of someone repeatedly sending it and being labeled as spam; maybe that person had changed their mind or someone else tried to sign them up for the newsletter.

You aren't able to see the full opt-in pending email addresses.
If you could, what's to stop you from just adding subscribers to your list?

These safeguards are put in place to protect the subscriber and ultimately, you the artist, as well as FASO.

NOTE: the newsletter opt-in links are unique for each subscriber.

If this is a concern for you, you can add text to your subscriber sign-up form informing your potential subscribers about the Double Opt-In. Let them know how important it is to open the confirmation email and click the link to confirm their subscription.

See:  
Edit Content on your Subscribe Page - List Name and Signup Form


Exceptions for Batch Imports:

When you import subscribers in bulk/as a batch, the Double Opt-In is recommended to safely and easily add valid email addresses.

However it is possible for you to opt out of the double opt-in feature.

To request an exception and have us disable double opt-in click here to open a support ticket.

NOTE: if we disable the double-opt in, your subscribers will not receive any email notification. You can disregard this message that comes up during the upload process.

Requirements:

1. You must certify that all email addresses on any list you import have been collected within the last 60 days.

2. Alternatively to #1, if your list is exported from another email service provider, you must certify that an email was sent to everyone on the list from that other provider within the past 60 days and was exported within the past 60 days.

3. All email address recipients on the list must have explicitly asked to be on your list to receive marketing newsletters from you.
You can't just add your friends' email addresses without explicit permission. This is not just us talking; it's the law.

4. You must certify in a ticket that you agree to all these terms, will adhere to all these terms, and will not break any of these terms.

Important to Know:

  • Violation of any of these terms will result in immediate suspension of your ability to send email newsletters and immediate reinstatement of the Double Opt-In.

  • If, after you send a newsletter, an ISP (Internet Service Provider) indicates a high spam complaint rate or informs us an email address you uploaded to your subscriber list contains a known spam-trap, your email newsletter sending ability will be immediately revoked.  

Warning

ISPs turn valid email addresses into spam-traps if a subscriber abandons an email address. This is why all email addresses must have been collected within the past 60 days; older than that and they could be spam-traps.


NOTE: When you add just 1 subscriber, a double opt-in link will not be sent - that is, when you add a subscriber this way:

  • From your FASO Control Panel:
  • Click Newsletter dragonfly icon (upper row)
  • Click Subscribers (in blue, left column)
  • Click Add Subscribers (green button)
  • Select Add a Subscriber

04272021

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