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Difference Between Email & Email Contacts vs Newsletter & Newsletter Subscribers

It can be confusing to figure out all the ins and outs of how you connect with the art lovers in your life. Plus how to determine where their email address is listed and how that email address can be used.

An individual's email address is used for your personal connection with that person or that business. 

It is also used when sending an Email Newsletter to your Subscribers.

However, there is no connection between your Email Contact List and your Newsletter Subscriber List other than the same email address may be listed in both (separate) databases.

When you set up a personalized/branded email account and add contacts to the email account those emails are not automatically included in your Newsletter Subscriber list.

Your Email Contacts are not added to your Newsletter Subscriber List nor are they sent your newsletter unless they have specifically opted in to receive your newsletter.

Email Contact List

Your Email Contact List may show up on multiple devices and in different locations depending upon what email client you use. 

There are various names for your Contact List. Your Contact List may be called:

  • Mailing List
  • Contact List
  • Address Book

Definition of Email Client:
An email client is a software computer program that is used to efficiently and effectively manage emails. 

Some Examples of Email Clients:

  • Outlook
  • Gmail
  • Apple Mail
  • MAC Mail
  • Mailbird
  • eM Client
  • Pegasus Mail
  • Thunderbird
  • Windows Live Mail
  • Airmail
  • Opera Mail

NOTE: The Import/ Export Feature in your email account does not connect your email Contact List with your Newsletter software.

Subscriber List

Before adding new Subscribers and their email addresses to your Newsletter Subscriber List, you need to ensure that you have the proper permission for each and every recipient on your list. 

Without proper permission, you run the risk of getting reported for spam, or worse, being sued under anti-spam laws

The basic principle of permission is that you can only send newsletters to people who have explicitly given you permission to add their email address to your newsletter list and only about subjects (your art) that they have specifically agreed to. 

See this FAQ: Permission Needed to Add Subscribers

Screenshot of Email Contact List in FASO Webmail:
Notice 474 Contacts in List.

Screenshot of same person's Email Contact List on iPhone:
Notice 79 Contacts in List.

Screenshot of same person's Subscriber List in FASO Control Panel:
Notice 137 total subscribers.

More Clarification

• An email is an expected communication.

Emails seek to create and maintain a relationship with existing contacts, who expect to receive communications from you. 

For example:

  • by answering a question
  • to maintain a partnership
  • to transmit documents, pictures, and more
  • to confirm orders, send shipping updates
  • email is a non-urgent communication: things that don’t require an immediate response that others can deal with on their schedule.
  • email provides a documentation trail

• A newsletter is an unexpected communication.

A newsletter is sent to subscribers of a mailing list that have agreed to receive your correspondence.

For example:

  • upcoming events, workshops
  • information about your art
  • news about your art career
  • your life as an artist
  • promotional offers

• Also see these FAQs:


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