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Newsletter vs. Blog
Some people confuse the Email Newsletter with a Blog. These are 2 separate, completely different features.
One FASO Tech says It's push vs. pull.
This article from Marketing Mentor may shed more light:
What's the difference between an email newsletter and a blog?
Blog is short for [web log].
See this article:
Don't Take Your Art Blog for Granted
by Gayle Faucette Wisbon
The email newsletter is a way to directly communicate with people interested in you and your art. You can start sending newsletters as soon as you get two to three subscribers.
Newsletters do not have to be long and involved. They can be short and sweet. In fact, sending short newsletters more frequently will be more likely read.
Suggestions:
All you need to do is to write naturally as though you were talking to someone face to face. Make it interesting and exciting. And yes, keep it short if you want your subscribers to read it all.
If you're considering doing just one, we recommend the email newsletter. It's one of the best marketing tools you have. Take it from David Cheifetz:
When I signed up for a faso site, I followed your emphatic advice to begin and maintain a regular newsletter. This has turned out to be the best marketing advice I've ever put into practice. - David Cheifetz
Click Here to see David's newsletters.
Your Hidden Subscriber List
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Artist Brian Kliewer A Case Study in Email Marketing
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The Foundation of Your Online Art Marketing Strategy is....
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More Reasons for Artists to Send Email Newsletters
by Clint Watson
Why Artists Need to Use an Email Newsletter
by Clint Watson
Email is Still the King, It's Good to Be the King
by Clint Watson
Have you signed my guest register?
by Keith Bond
A Simple, Focused Snail-Mail Campaign
by Keith Bond
Use Your Mailing List
by Keith Bond
The Power of the Email Newsletter....and FASO
by Dreama Tolle Perry
How to Create an Artist Email Newsletter that Works
by Ruth Soller for artsyshark.com
What You Really Need are customers who are interested in, and therefore, actually purchase art.
by Clint Watson
Discuss: Building your email subscriber list
Forum Discussion
Updated 070820 jyc
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