Use a Branded, Personalized Email Address for Newsletter Sending
A Domain Email Account - aka personalized email, branded email, FASO email - is an email address attached to a domain name. It includes your domain name after the @ symbol in the email address, like [email protected].
Major email providers changed their authentication policy back in 2014 which is how they verify if an email or email newsletter is legitimate and not spam. This change affects whether your newsletters are delivered successfully or marked as spam.
Your from address needs to originate from your domain (like [email protected]) in order to have the best chance of reaching your subscribers.
Simply put, this is because you, the artist, are not sending an official bulk email as a representative of Yahoo.com, Gmail.com, AOL.com, etc. The receiving mail servers can't verify that you're allowed to send from such a general domain (Yahoo.com etc).
The solution is easy! Set up a domain email account.
You can also choose to FORWARD your newsletter sending address email to your primary email. See this FAQ:
To use your domain email for sending email newsletters, you have 2 choices:
~ OR ~
If you don't want to change your Admin email, and only want to use the domain email for sending newsletters:
Our world-class customer care team is here for youContact Support