Ideally, when you share your FASO Email Newsletter on Facebook (FB), it will show an image and an excerpt.
Sometimes however, it only shows the URL (web address), which isn't nearly as effective.
Here's the sharing process:
Facebook processes links of any type of media content (sites, images, videos, etc) on the fly the first time they are shared. FB handles its own cache (saved version), so that the next time something is shared, they then have the info needed to enrich the post.
Unfortunately, if it's the first time you are sharing a newsletter on FB, then the preview won't look so hot.
Our recommendation is to do one or both of the following:
DON'T MAKE IT A FIRST-SHARE
FIX THE LINK
Use this page:
to fix links on FB.
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