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Customize eCommerce with Call to Action Options

Advanced Commerce Settings

One Major 'Call to Action' on Page

When eCommerce is enabled and artwork is for sale, the Contact the Artist button becomes a text link.

If no purchase button exists, the 'call to action' will be the Contact the Artist button.

Customize with Advanced Commerce Settings

Note - this is regarding having separate Unframed vs Framed options.

  • Log in to your FASO Control Panel
  • Click Artwork icon (upper row)
  • Click on artwork image (left column) or the word Edit (right column)
  • Click Show Advanced Commerce Settings

  • Your options include:
    • Price Display Note
    • Framed Price
    • User CTA Button Text (Call to Action)
    • User CTA Button URL
    • RetailPrice IncludesShipping (price for non-framed piece)
    • RetailPriceB IncludesShipping (price for framed)

CTA ~ Call to Action Button

These allow you to create a custom call to action (CTA) button that goes to any URL you want.  When these are used, they disable the purchase buttons that the FASO system generates.

NOTE: you don't need to integrate Paypal with your FASO account for this option to function.

These only work on templates with the new ecommerce functions.  See list below.***

  • for User CTA Button Text field, enter your text
    example: Purchase this piece on Etsy.
  • for User CTA Button URL, enter the url where the piece is for sale 
  • Save Changes

How it looks on the live website:

Framed Price

You can enter a framed price. 

The art will get TWO purchase buttons. One for unframed (the existing price added to the RetailPrice field) and one for framed.  

Only use this if you wish to offer both options for purchase.  

  • for Framed Price field, enter the price
  • for Framed Price Display Note, enter descriptive content
    It is not mandatory to add content to the Framed Price Display Note field.
  • Save Changes

How it looks on the live website:

This option functions only if you have integrated Paypal with your FASO account. For How To, see this FAQ:
How do I use PayPal and add Buy Now buttons?

Shipping Included

If you want the price to include the shipping and you want a note to appear next to the purchase button use these fields.

  • select Yes for RetailPrice IncludesShipping
  • select Yes for  RetailPriceB IncludesShipping
  • Save Changes

How it looks on the live website:

Add a Description to a Button

By default, the 2 purchase buttons will display

  • Unframed
  • Framed

as the text. 

The default text can be changed using the

  • Price Display Note field
    and the
  • Framed Price Display Note field 


  • Changing the style of the PayPal buttons on the PayPal screen will have no effect on these templates.
  • Since these buttons are part of the template, they can only be styled with CSS.

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