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How to Promote a Giclee Print Sale

There are several things you could do to promote a special discount. 

For example, you may have a series of giclee prints and want to offer a once a year special price for holiday shoppers. 


Following are some suggestions.


1. Edit the 'retail price' on all your Giclee prints to reflect the discount. 

  • from your FASO account control panel
  • click Edit all Artworks (top center)
  • adjust prices in the Price field
  • click Update
    OR
  • from your FASO account control panel
  • click on an image (left column) or the word Edit (to the right of the item)
  • adjust price in the RetailPrice field
  • in the Description content box make a note of the the regular price and the discounted savings price
  • Save Changes

2. Assuming you already have a collection set up for your Prints, change the Navigation Label for the Prints/Giclees collection in your navigation bar to something like:
Giclees - Special Holiday Price

This will draw attention to the sale from your navigation bar.

How to:

  • From your FASO account control panel
  • click on Edit Navigation Bar (left column)
  • click on the down facing arrow to right of the collection title
  • edit the Navigation Label
  • Save

If you need to set up your Print collection, see this FAQ:
How to Group your Artwork into Collections


3. Add content about your sale to your main page.

    a. change Main Page Header

  • from your FASO account control panel
  • click on Your Site's Home Page (left column)
  • for Main Page Heading, enter something like "Special Holiday Pricing for Giclees"
  • Save Changes

    b. add content about your sale to Main page text area:

  • from your FASO account control panel
  • click on Your Site's Home Page (left column)
  • add text about your sale to the Main Page Text box
  • include a link  to the collection
    see this FAQ: How do I add a live, clickable link to some text?
  • Save Changes


4. Add text content about the Giclee Holiday Special to the Collection description box for this collection. (even mentioning the special holiday discount percentage)

  • from your FASO account control panel
  • click Artwork icon (upper row)
  • click Add /Edit Collections   
  • click on Edit to right of collection
  • click on Details (not all versions include this step)
  • edit Collection Description
  • Save

5. Other Marketing 

  • post a note about this on all your Social Media sites
  • send out a newsletter
  • post on your blog

Then in two weeks do it again.

Send a final reminder.

Be sure to include the URL for your Holiday Giclee Special in each announcement (social media, Newsletter, blog) .

How to get the url:

  • from public website
  • click on the Giclee Holiday Special collection in your navigation bar
  • copy the entire url from the address bar
  • it will look something like this:
    http://yourdomainname.com/collections/85427

Also see this FAQ:
How to Find the URL of a Page on your FASO Site

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