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Role Account Email Addresses not Recommended

Role accounts ([email protected], [email protected], [email protected], [email protected], [email protected] etc.) are email addresses that are not associated with a particular person but rather with a group, position or entire company.

For example, [email protected] is called a role account email address or role-based email address.

Role accounts may or may not be read by a human and are not intended for personal use for several reasons. Mainly, they can result in higher bounce rates, i.e. being rejected by your recipients' email programs. We recommend against them.

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