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Facebook Professional Mode

You can switch your main Facebook profile to Professional Mode. This allows you to use your main profile for marketing.

To enable Professional Mode:

  • Log in to Facebook
  • Go to the profile page
  • Click the 3 dots below the cover image
  • Turn on Professional Mode

Professional Mode gives the main profile some special tools.

  • Grow audience
  • Become a creator
  • Get discovered
  • Create content and get paid
  • Insights
  • Ads

You can share private posts with friends only. Friends are still limited to 5000.

You can post publicly for both friends and followers. Followers are unlimited.


For more info, please see Facebook help docs such as this one from Meta Business Help Center:
Frequently asked questions about professional mode for profiles on Facebook

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