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Image ALT Tags

A good technique for improving your search engine results is to use alt tags on all your images.

Because search engines can only read text, adding alternative text to photos is first and foremost a principle of web accessibility. 

  • Alt tags provide better image context/descriptions to search engine crawlers, helping them to index an image properly.
  • Alt tags will be displayed in place of an image if an image file cannot be loaded.
  • Visually impaired users using screen readers will be listening to the content of a webpage and can interact with this element.

Alt text (alternative text), is also known as

  • alt tags
  • alt attributes
  • alt descriptions
  • image metatags

FASO Automatically Adds Alt Tags

Alt tags are automatically added to each image on your FASO website.

Your alt tags on artwork images contain:

  • image title
  • your name (**based on the name on the account)
  • medium
  • size

They are sort of invisible and will pop up as titles when you hover over an image in most browsers.


When viewing an image on your site in Firefox, you can right click, click Inspect Element to see the alt text.

When viewing an image on your site in Chrome, you can right click, click Inspect and see the alt text.


Edit Alt Tag on a Per Artwork Basis

  • login to FASO account control panel
  • click Artwork icon (upper row)

  • click on the image (left column) or the word Edit (right column)
  • scroll to bottom, click on Show Ecommerce_Settings_For_Future_Use
  • add your override text content to alt tag field
  • Save Changes


Edit Image Title

You can also control what the alt tags say by how you title an image. 

There is a limit of 88 characters to the Title field, so you will need to be selective as to what you add to the title.

To Edit an Image Title:

  • login to FASO account control panel
  • click Artwork icon (upper row)

  • click on the image (left column) or the word Edit (right column)
  • edit text in the Title field
  • Save Changes

** Alt Text is Controlled by Account Name 

The FASO software uses the name on the account for the alt tag text. Usually the name on the account IS the name of the artist.

If your website exhibits the work of multiple artists, we recommend that you add the artist's name to the image title.

For example:
White Rose - artist, Penny Smith

The alt tag will then read:
White Rose - artist, Penny Smith by Main Street Gallery

If you wish to edit the name on your account:

  • Log into FASO account control panel
  • click on your name (upper right)
  • click Account Settings
  • click Name, Address and Phone
  • edit as needed
  • Save Changes

NOTE: The last name field controls your club or galleries location on our Artist Directory pages. You can leave the First Name field blank if you like.


Article: Use Image ALT Tags

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