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Art Marketing Playbook - AMP - An Overview

Video | Marketing section | Library | Patron Bar | DAS and so much more

Now more than ever, our clients ask for help marketing their art. We have heeded the call!

First, let's dispel the notion that FASO is merely a website builder. Yes, we make beautiful artist sites. However, we do much more! FASO is an art marketing platform.

FASO's CMO Dave Geada has launched AMP - the Art Marketing Playbook.


Watch a free video detailing how AMP guides you, step by step, towards marketing your art - which translates into sales! We've simplified this proven method so you can spend less time fussing over marketing and more time creating.

If you're logged in to your FASO Control Panel, just click on the image below to view:


  • Login to your FASO Control Panel
  • Click Video (small link, top row)
  • Click Free Videos (note the plethora of free videos!)
  • Scroll down, click Watch Free Video to the right of The BoldBrush Art Marketing Playbook (AMP)


If you've activated your account (become a paying member), you can download a PDF:

  • Login to Control Panel
  • Then Click Here - or go to: https://my.faso.com/offers/amp/
  • If you see View PDF, click it

Control Panel Marketing Section

There's a new look in your FASO Control Panel Marketing area:

  • Login to Control Panel
  • Click Marketing icon (upper right)

You'll now see 4 clickable buttons, each one with resources galore:

In addition, check out our new releases geared towards helping you sell more art:

1. Art Marketing Library Improved and Relaunched

We've organized, tagged and categorized our best articles:

  • Login to your FASO Control Panel
  • Click Marketing
  • Click Learn Art Marketing
  • Click Visit the art marketing library

2. Patronage Promo Bar

Add a bar inviting patrons to support your work. You don't need a third party account like Patreon, your supporters don't have to register with yet another site, and we handle the monthly pledges seamlessly with PayPal. 😁 

Click Here for our FAQ 'Add an Announcement/Promo or Patron Bar.'

3.  Daily Art Stream Purchase Buttons

When you upload new art to your FASO site, we feature one piece in the next day's Daily Art Stream

If you've priced your piece and have eCommerce enabled, we now automatically add a purchase button under that artwork. All sales go directly to your site for check-out.
Here's an example:

4. Add Purchase Buttons to Your BoldBrush Contest Entries

Turn our contest into your online exhibit for sales! On your entries, just check
Yes before you Save your artwork details:

We'll add a purchase button next to your entry and buyers check-out on your site.

Be sure...

... that PayPal is enabled on your account & the artwork is priced.

You must have a FASO site for this; You get 1-3 entries free, depending on your plan. 

Click Here for the FAQ 'Can my paintings be For Sale on the Boldbrush contest site?'

5. Send Automatic New Art Alerts to Your Newsletter Subscribers

Don't have time to send a newsletter? Turn on this promote mode and we'll automatically send a new art alert to all your newsletter subscribers each time you upload new art!

 To receive the new art alerts, your subscribers will need to have:

a) Double-opted-in to your list
b) Opened one of your newsletters in the past 365 days

Click for our FAQ 'Send New Art Alerts to Your Newsletter Subscribers'

Or let our support team know you want this and we'll do the rest. 

6. Announcement/Promo Bar

Enable a promo bar at the top of your FASO site. Promote your online pop-up exhibit, newsletter, new work, Patron offer ~ anything you want to draw attention to!

Click for our FAQ 'Add an Announcement/Promo or Patron Bar'

Updated 07312020 | 07142020 | 07032020 | 04242020 jyc

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